‘Queen of French-girl beauty’ Violette Serrat discusses cutting waste and overcoming Parisian prejudices.

Less c'est mieux (less is more) is a fundamental principle in French style that contributes to its distinct and refined appearance.

It should come as no surprise that Violette Serrat, a Parisian-born make-up artist turned brand builder, has embraced this philosophy for her cosmetics company. 

She is sure that less might be more when it comes to entrepreneurs building their main product line-up.

"Why am I going to add more crap to the planet when we don't need it?" she says vehemently.

Violette FR's founder discusses her eco-friendly business model, the prejudices of being.

Parisian woman in the makeup industry, and how she hopes to take the brand to new heights in 2023.

A$AP Rocky collaborates with Rihanna for the Fenty Skin lip balm campaign. Collagen banking is the most recent preventative skin care fad.

Pamela Anderson ventures into skin care with Sonsie. Was the make-up-free'rebellion' a publicity stunt.

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